The Bachelor of Business Administration (BBA) is a three-year undergraduate degree program affiliated with Chaudhary Charan Singh University (CCSU), Meerut. The program is designed to provide students with a strong foundation in business management, entrepreneurship, economics, finance, marketing, human resource management, organizational behaviour, business law, and emerging business technologies.
The curriculum combines academic knowledge with practical exposure through case studies, industry projects, internships, presentations, seminars, workshops, and skill development activities. Students develop analytical thinking, leadership, communication, problem-solving, decision-making, and managerial competencies required in today's competitive business environment.
In addition to the CCSU curriculum, institutions may enrich learning through value-added certifications, industry interactions, digital business tools, AI-enabled business applications, entrepreneurship development programs, and placement training. The program prepares graduates for careers in corporate organizations, banking, financial services, startups, family businesses, government organizations, and higher education such as MBA and other professional programs.
Financial Management
Production & Operation Management
Sales & Distribution Management
Research Methodology
Entrepreneurship& Small Business Management
Semester:
6
